The obstacles firms meet on the way to success can range from the simple to the gnarly. Gnarly obstacles are the ones which Approach Limited specialises in because they are much more difficult to resolve than the relatively simple ones your firm faces every day. This is because gnarly obstacles:

  • Are often unique

  • Can take an inordinate amount of work to evaluate solutions because they have no clear definition

  • They have solutions which are more about better or worse than right or wrong

  • Are multi-causal, interrelated and connected with other obstacles

  • Involve multiple stakeholders with conflicting agendas

  • Affect your entire business model.

In short, gnarly obstacles are ones where it is much more cost effective to call in Approach Limited, rather than struggle with them on your own.